Apparently AI might kill us all by the end of the decade, so I should probably get some thoughts out on creator marketing while I still can. 

My priorities, as always, are in the right place.

This week in influence...

I recently received a nearly $65K creator proposal on a campaign that didn't have the budget to support it. We really loved this creator, so when the team came to me a little stressed about it, I told them to relax and let big mama handle it. Then I cracked my knuckles and opened the doc.

By the time we finished negotiating with the creator, we had a $20K deal without meaningfully changing the content and everyone still left happy.

It all came down to rights.