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Why modern programs need content liquidity, 360 deals (I know, I know), and better attribution.
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Sep 28, 2026
Plus: Creator C-Suite deals, HCP rules, and why our "little internet job" grew up.
Sep 10, 2026
This Week in Influence
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Why affiliate links miss offline sales, how sports cast creators, and the dangerous bias in your social listening tools.
Aug 27, 2026
Brands are racing to figure out how to show up in AI search. That means paying attention to the people, communities and sources explaining them outside their own channels.
Aug 13, 2026
