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Sep 28, 2026
Why modern programs need content liquidity, 360 deals (I know, I know), and better attribution.
Sep 10, 2026
Plus: Creator C-Suite deals, HCP rules, and why our "little internet job" grew up.
Aug 27, 2026
Why affiliate links miss offline sales, how sports cast creators, and the dangerous bias in your social listening tools.
Aug 13, 2026
Brands are racing to figure out how to show up in AI search. That means paying attention to the people, communities and sources explaining them outside their own channels.
Aug 4, 2026
Fake doctors, a lawsuit over a dosage chart, and a disclosure nobody's checking.
Jul 31, 2026
Why the most expensive creators to buy are the ones that look safest.
Jan 1, 2026
The Real OUAI We Built a Lasting Partnership! Let’s talk about nonprofits and corporations.
Cold pitching is dead. Visibility, curiosity, and human connection are the new deal flow.